Magento speed is the #1 issue you’re probably suffering with if you run an Ecommerce site.
The Magento speed of a site is of the utmost importance for the conversion rate of any e-commerce store. While online merchants may have a number of paying customers each week, they may be losing hundreds more throughout the checkout stage. The number one reason for this is because of slow-loading pages. Since mobile devices and computers are increasing in their processing speed, internet shoppers demand the same for the websites they shop on.
If you are unable to provide an increased site speed for your customers, they will go somewhere else. You can’t eliminate the graphics from your site. Whether you want to show a picture of the product or a video demonstrating the product, this is something that should not be eliminated as it is a sales tool. This means you have to increase the Magento speed using other methods.
Magento speed gets bogged down because the CMS is a heavy system. There are some fast ways to increase website speed, even if you are a beginner. Once you increase the speed of your website, your conversion rates will increase because people are able to get what they need and through the checkout in a timely manner.
Magento Speed Step 1: Merge CSS and JS Files
Magento comes equipped with many CSS files and if your theme is a comprehensive one, you may have more than the average website. This may be a major factor in why your website is so slow. By merging the JS (JavaScript) and CSS files together, you can reduce the file size. Go into System – Configuration and then into Advanced – Developer.
When you are there, you can find ‘Merge JavaScript’ and ‘Merge CSS’ to ‘yes’. The site structure will be easier to load from one file, thus increasing the load speed of your website.
MAGENTO SPEED STEP 2: COMPILE
All of the active scripts need time to load. Magento has to pull a script to your website visitor each time they access such a page, so you can enable compilation and speed it up.
Visit System – Tools – Compilation inside the admin dashboard. The scripts can be pulled closer to the front to increase your Magento speed. Be sure to disable the compilation when you update themes or extensions to avoid causing errors. If you’re struggling with your site, read more about Magento speed.
Magento Speed Step 3: Cache
Cashing is a great way to reduce load times for all of the people visiting your website. A cache is responsible for storing elements of a web page close to the CPU of a tablet, computer, or smartphone. This means that when a webpage is brought up for a second time on the same device, it comes up faster because the building blocks are already in place. As long as a person has caching enabled (and most do), you’ll benefit from increase Magento speed.
You can enable caching by going into System – Cache Management and choosing the pages you want to have this feature. Your homepage and checkout page are highly recommended.
Don’t miss out on sales because of a slow website. Instead, optimize your Magento speed with these easy steps.
One Comment on ““Magento Speed & Your Ecommerce Site””
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